Origami Vintage Boutique | Content Collaboration with Adáe
An authentic brand experience — created to elevate and clarify.
In this project, I partnered with Origami, a downtown Raleigh boutique, to create organic content that visually reflected the unique identity of the store — not as a thrift shop, but as a curated vintage destination. This distinction was important to both the brand and its audience.
Project Challenge
The shop’s owner, Brooke, expressed concern that Origami’s fashion-forward aesthetic was being confused with standard thrift retail. The goal was to reframe the store’s image — highlighting its curation, vibe, and signature personality — without losing the charm and character that makes Origami special.
What I Did
✔ Developed and styled a short-form Instagram Reel capturing the interior, signature pieces, and in-the-moment movement throughout the shop
✔ Created an immersive third-party experience that felt honest and editorial — blending shopping visuals with environmental storytelling
✔ Strategically aligned the content with Brooke’s visual identity to enhance audience perception and brand clarity
Content Outcome
The final piece achieved the desired goal: viewers saw Origami as a vintage fashion boutique with purpose — not just a place to browse, but a destination for discovery and styling inspiration.
The content generated engagement, reshaped audience perception, and offered shareable visual storytelling that now lives natively on Instagram
Watch the Content
View this project on Instagram
Looking to Shift Perception Through Visuals?
Whether you’re a boutique redefining your identity or a brand telling your story for the first time — my content creation process is built to reflect your truth with beauty and intention.